Determinantes de la orientación eco-innovadora en la industria cerámica española

Abstract

Actually, sustainability and innovation are key

aspects of businesses´ competitiveness. Knowing

which are the aspects that influence the

sustainable orientation when innovating, allow

firms to take more efficient decisions, specially

those involving R&D funds. The aim of this work

is to empirically establish the environmental

orientation of the ceramic industry determinants.

In this paper, data retrieved from the PITEC

(Spanish Innovation Panel) from 34 firms are

modeled using the structural equation technique

(EQS). Results show that among the different

innovative typologies, process innovation is

an important factor influencing firms´ eco

innovative orientation. Moreover, we found out

a positive relationship between eco- innovation

activity and marked information sources

coming from suppliers, clients, competitors and

external organizations. Finally, we verify that

the orientation towards product-innovation

has no, significant influence, on companies’

environmental orientation when innovating,

which has important managerial implication.