¿Es importante la información ambiental de los productos para el consumidor de la base de la pirámide?

Abstract

Knowledge of the market and of its stakeholders makes commercial initiatives more certain. The relationship developed between users and their products is based on familiarity and values that are transmitted by means of those products. • The goal of this paper is to analyse the relationship between environmental labelling systems and consumers of the Base of the Pyramid. These markets are characterized by a low amount of resources. Products should improve their standard of living, although it is crucial that environmental goals be compatible with efficiency and effectiveness requirements of these low income consumers. • Conclusions point out the importance of producers and retailers in educating the consumer. The consumer needs to obtain the information in terms that are well-known, simple and verifiable, as well as compatible and synergic with their needs.