Development of company’s technology plan

Abstract

• This article presents the results of the 
investigation realized by TECNALIA Innovation 
Systems aiming to identify and provide adequate 
solutions and tools to the diffi culties faced by 
any company (with special focus on SMEs) in 
structuring its technology strategy and turn it 
into a Technology Plan. 
As a result of this research, a methodology has 
been developed for the companies to use it as a 
guided process, supported by external experts 
in the areas of activity of the company, process 
which furthermore allows its natural integration 
into the culture of innovation of the company. 
The methodology has been validated with two 
pilot cases with TECNALIA’s client companies. 
In the fi rst case, with a company that provides 
maintenance services in an emerging market 
and in the second case, with a manufacturing 
company in a mature market. As a basis for 
development of the methodology it has been was 
used an evolution of Technology RoadMapping as 
a method that allows, in a quick and visual way, 
to linking technology and market opportunities, 
and also fosters communication between the 
different functions of the company (marketing, 
production, R & D ...).