La confi anza como elemento clave en las La confi anza como elemento clave en las relaciones interempresariales relaciones interempresariales. Una escala de medida

Abstract

In recent years, companies in

industrialized countries have

experimented signifi cant

changes in the competitive

context where they move. This

has resulted in reinforcing

certain factors in order to

retain and win new customers

such as trust, accepted as

a key element in economic

exchanges. In this work, and

following a review of the

literature, a scale measuring

confi dence, both with both

suppliers and customers, is

proposed and validate to serve

as support for future models.

For this has been chosen as

a study sample the Valencian

textile industry.