KANSEI ENGINEERING: Aesthetics design of products

Abstract

This article presents the development of a 
design methodology “Kansei Engineering” 
(KE) focused in the aesthetic and 
formal development of products. Kansei 
Engineering is a structured methodology 
of product design solutions in a synthesis’s 
space by connecting the product’s attributes 
and subjective requirements of its users. If 
this methodology is applied to the design 
philosophy “Design for Aesthetics”, the 
result is a set of statistical relationships 
between the customer’s impressions 
of a product and the formal and 
aesthetic properties of the product. This 
methodology may develop products that 
emotionally connect with the user, which 
will achieve a long lasting relationship over 
time between the products and their users. 
This model applies to the methodological 
design of a chair with the aim of creating 
an emotional bond with the potential user.